Gotland is the summer vacation island of northeast Sweden. Indeed, it could rightfully stake a claim as the Long Island of the Baltic. Every year, thousands of holidaymakers flock here to enjoy the unspoilt landscape, pristine beaches, and festivals such as Medieval Week, which takes place each August. Visitors arrive either by sea or air at Visby, a UNESCO World Heritage Site and the island's only sizeable town, where roughly half the population of Gotland resides. The rest of the island is sparsely populated, although numbers do rocket during the summer season. Historically, Gotland generally attracted the more sedate visitor. Lately, however, a younger crowd has started to populate the shores, particularly during July and August.